Industry

Statistics: What broadband users want

The Pew Internet & American Life Project released a report on "The Broadband Difference: How online Americans’ behavior changes with high-speed Internet connections at home". If you have a broadband connection already, the results will not be surprising.

"It's not a broadcast medium...It allows people to be their own producers and creators,"
— Lee Rainie, as quoted in "People choose Net over malls, TV," Reuters

5:09:15 PM # Google It!
categories: Industry, Media

Enhancing the Value Proposition

Cory Doctorow points out a story on broadband in The Guardian:

Does broadband need "content?". In order to stimulate lagging broadband growth in the UK, ISPs are signing up "content providers." Jeez:

"For us, the interesting thing is that everything in broadband has been focusing on speed," says Russell Craig, One.Tel spokesman, "but what we're trying to focus on is content as well. After you have gotten your emails faster, speed is sort of 'So what?', but if you can provide things like big music names, then that's going to drive broadband. MTV is the biggest name in music broadcasting so we really think this is a new stage of broadband."

What a load of tripe.
— The Guardian via [Boing Boing Blog]

One.Tel is using content to differentiate itself from its competition, to make their service more appealing than other offerings. It's just a sales trick. What will make this a problem is if they think that it is not a sales trick. Don't forget what it is that people are really buying: connectivity.

2:23:53 PM # Google It!
categories: Industry, Media